Jochen Winker
pullman-12.jpeg

Mercedes-Maybach S600 Pullman "Book of Inspiration"

Mercedes-Maybach
S600 Pullman "Book of Inspiration" 

Art Direction of Generative Produced Backgrounds, Compositing

My last project at 17K was a cooperation between Schwarz Gruppe Design, my colleagues from 17K and me. We created abstract landscapes with an editor we developed in Processing for the Mercedes-Maybach S600 "Book of Inspiration".

In this editor we generated a variety of graphics which I later on merged to virtual spaces and landscapes with varying complexity that provide a feeling of vastness, elegance and timelessness.

The reduction of the landscapes to points and lines creates space for the viewers own ideas.
In the same way as the interior of the Mercedes-Maybach S600 Pullman can be customized as you wish, the virtual space in the background leaves space for your own interpretation, ideas and thoughts.

The book was published exclusively for Mercedes-Benz clients in a limited edition.

Clients
Mercedes-BenzDaimler AG,
Schwarz Gruppe Design

Agency
17K

Date
November 2014 - April 2015

Awards
2016 - Automotive Brand Contest
2016 - Red Dot Design Award
2016 - Berliner Type Award (Silver)
2017 - German Design Award (Special)
2017 - IF Design Award